2018 saw the start of a new safety campaign focussing on pedestrian safety. Following on from our highly successful and market-leading cyclist safety campaign, we plan to engage with pedestrians to highlight the potential dangers around large goods vehicles and the part pedestrians can play in staying safe.
“This is an exciting and important step for us, in helping to ensure the safety of another group of vulnerable road users. In 2016, 25% of all fatalities on our roads in this country were pedestrians* while in London it was 53% where 6.5 million journeys** are walked each day. Obviously, the vast majority of these did not involve an LGV but pedestrians should be aware of the possible dangers around large vehicles.
“For the start of the campaign we have put our specially designed logo and messages on some of our trucks, the first message being “Look out before you step out”. Incidents often happen in slow moving traffic in towns and cities. Hopefully, pedestrians will see the message and “Look out before they step out,” comments David Hart, Director of Logistics.
Look out for more information to help pedestrians stay safe.
With our logistics fleet travelling some 39 million miles per annum, we feel it our moral duty to help protect other road users and especially those that are vulnerable
We will never take our foot off the pedal when it comes to road safety.
- Working with experts and industry bodies
- Working with pressure groups, local authorities, government and police
- Raising awareness about the dangers surrounding large goods vehicles
- Enhanced Driver Training and Engagement
- Development of Vehicle Specification and Technology