The 57 aggregate tipper trucks will be operating at CEMEX locations throughout the country, spreading the vital safety message to pedestrians in the community. The trucks are DAF 8-wheelers which will carry 20 tonnes of aggregates to be used in construction.
For the first time the safety message includes images of three different groups of vulnerable pedestrians - school children, the not-so-young and Mums with babies and toddlers. The aim is to target the message specifically at these groups. In addition, there is the original image, that of a ‘generic’ pedestrian.
“Our trucks are moving billboards and can help us save lives, in this case those of pedestrians. In total we have around 800 vehicles travelling approximately 39 million miles. It’s a great opportunity to use some of these vehicles to spread the message of ‘Don’t Chance it’, that is don’t step out in front of or close to a large goods vehicle,” comments Dave Hart, Supply Chain Director.
The CEMEX Pedestrian safety campaign was launched at the beginning of 2018, following on from their highly successful and market-leading cyclist safety campaign. The company aims to engage with pedestrians to highlight the potential dangers around large goods vehicles and the part pedestrians can play in staying safe.
In 2016 25% of road fatalities were pedestrians, up 10% compared to 2015 according to the Department of Transport.
During 2018 CEMEX has produced a range of materials to inform pedestrians about how to stay safe: a safety leaflet, posters and video available through its website www.cemex.co.uk.
For further CEMEX details contact Elizabeth Young; email: Elizabeth.firstname.lastname@example.org t: 07920 245656
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- Helping to build a Great Britain – CEMEX’s vision is to help build a greater Britain by providing solutions to construction problems through our innovative building materials, our expertise, our understanding of the construction issues and our people. We aim to create the best service and the best solutions for a better future.
- About CEMEX: CEMEX is a global manufacturer of building materials and the biggest Mexican investor in the UK, with 3,000 people employed across 450 sites nationwide. In this country, we are a leading provider of aggregates, cement, ready-mixed concrete and rail sleepers with annual sales of around £1 billion.