- Branded CEMEX trucks spread the message ‘Don’t Chance it’ to pedestrians
- Department of Transport report highlights fatalities amongst pedestrians in 2017 up 5%
CEMEX UK has created travelling billboards on its trucks to pass on the message ‘Don’t Chance it’ to pedestrians as part of its leading campaign on Pedestrian safety.
Different types of trucks – tankers, tippers and concrete mixers – are branded with the striking yellow message ‘Don’t Chance it. Look out before you step out’ to alert pedestrians of the potential dangers around large goods vehicles.
“We all walk, from the very young to the not-so-young and our roads are very busy. We want to alert all pedestrians , particularly those who may be tempted to cross immediately in front of trucks in heavy, slow-moving traffic, about the dangers and how to stay safe,” comments Andy Taylor, Health and Safety Director, UK.
The annual Department for Transport report on personal injury accident statistics on public roads in Great Britain in 2017 showed an increase in fatalities amongst pedestrians of 5%, with 4 times as many fatalities amongst pedestrians compared to cyclists.
“Our campaign has come at the right time when pedestrian fatalities are on the increase. In addition to specific training for our drivers and the additional safety features we have on our vehicles, we plan to brand a further 50 trucks with the ‘Don’t Chance it’ logo. These will soon be on the country’s roads travelling round communities and hopefully these trucks will make a real difference,” concludes Andy Taylor.
Notes to editors:
For further CEMEX details contact Elizabeth Young; email: email@example.com t: 07920 245656
Further information on the Pedestrian safety campaign can be found here
More news stories can be found on Twitter @CEMEX_UK and on our website www.cemex.co.uk
Helping to build a Great Britain – CEMEX’s vision is to help build a greater Britain by providing solutions to construction problems through our innovative building materials, our expertise, our understanding of the construction issues and our people. We aim to create the best service and the best solutions for a better future.
About CEMEX: CEMEX is a global manufacturer of building materials and the biggest Mexican investor in the UK, with 3,000 people employed across 450 sites nationwide. In this country, we are a leading provider of aggregates, cement, ready-mixed concrete and rail sleepers with annual sales of around £1 billion.