Their task was to create a model to help the company innovate and mobilise its employees as part of the company’s digital transformation, with the result that innovation becomes part of the company’s DNA. With total prize money of £6000, the winning team received £3000 and the possibility to participate in the incubation of their ideas in co-ordination with CEMEX.
The two full days were facilitated by Professor Christopher Tucci, Professor of Management of Technology at the Ecole Polytechnique Federate de Lausanne (EPFL) Switzerland and involved a presentation by Michel Andre on the background to the company and this project, an introduction to innovation and design thinking methodology, talking to and interviewing the CEMEX employees, brainstorming and finally, pitching the teams’ ideas to a panel of judges.
Dr Leon Williams, Director of Centre for Competitive Creative Design, Cranfield University and Academic Thought Leader comments “This is a great example of how organisations can come together, share thoughts and create cutting edge ideas, hopefully to mobilise the organisation to a new future.”
Notes to editors:
For further CEMEX details contact Elizabeth Young; email: Elizabeth.firstname.lastname@example.org t: (+44) 01932 583214.
- More news stories can be found on Twitter @CEMEX_UK and @CEMEX and on our websites www.cemex.co.uk and www.cemex.com
- About CEMEX: CEMEX is a global manufacturer of building materials and the biggest Mexican investor in the UK, with 3,000 people employed across 450 sites nationwide. In this country, we are a leading provider of aggregates, cement, ready-mixed concrete and rail sleepers with annual sales of around £1 billion.