Building materials company CEMEX has been presented with five awards for the company’s marketing excellence at the prestigious Construction Marketing Awards 2008.
This award scheme, which is organised by Construction News, sponsored by ConstructionSkills and supported by the Chartered Institute of Marketing’s Construction Industry Group, recognises good marketing across the built environment, and rewards creativity, innovation and effectiveness in the implementation and execution of marketing and business development strategy.
CEMEX won the awards in stiff competition with competitors and marketing agency professionals, and dominated the contest by coming top in the following five categories:
Marketing Insight & Planning for CEMEX’s fact-based approach to marketing planning and implementation which has delivered substantial business benefit.
Internal Communication for CEMEX’s ‘Think Fibres’ campaign, which focused on sales training for a new product launch, and addressed information gaps with the result of sales exceeding targets.
Best Marketing Communications to Encourage Corporate Social Responsibility, with creativity in producing the Sustainability Wheel and quarterly newsletters to encourage two way dialogue with neighbours to company operations.
Best Product Launch for Evolution, a self compacting concrete from CEMEX, which resulted in a 53% sales lift, and generated £5.4 million in revenue in the first year.
Best Campaign Over £25,000 for the Evolution product launch campaign, which according to the judges was “a simple, but well constructed campaign based on good research, and with an exemplary execution and monitoring methodology.”
The awards were presented to CEMEX UK’s marketing director, Magnus Halvang, by BBC’s sports presenter Johnny Saunders in a ceremony with 350 people at The New Connaught Rooms in London. Mr Halvang commented: “I am really proud that our marketing efforts have been recognised as best practice by the judges of these awards. The marketing team worked very hard and stayed focused on our internal objectives to create a new structured, customer-focussed approach to marketing, including the development and implementation of a range of innovative initiatives, which have yielded great results for the business.”
Photo caption: The photograph above shows CEMEX UK’s Marketing Director Magnus Halvang (left) with Chair of the Judging Panel, Alex Flach, Construction, Director for Whitbread PLC. Contact: For more information and photographs, please contact Marit Meyer-Bell on email firstname.lastname@example.org Notes to Editors: CEMEX is a global building materials solutions company and leading supplier of cement, ready-mixed concrete and aggregates. In the UK, CEMEX also produces asphalt, and has a significant share of the roof tile, rail sleepers, concrete-block paving, and concrete-block segments. CEMEX has a national supply network in the UK with over 500 locations, to ensure that quality building materials are available to customers locally. For more information, see www.CEMEX.co.uk or www.CEMEX.com