2012 was a successful year for CEMEX and its support of initiatives to increase cyclists’ safety around large vehicles. We continued to be involved in Exchanging Places events both with the London Metropolitan Police but also with local authorities, such as West Yorkshire to encourage cyclists to get into the cab of a CEMEX large vehicle and see the road from the driver’s perspective.
One of the most important events was our involvement in the BBC 1 documentary “War on Britain’s Roads” at the beginning of December which received positive comments on our work from organisations involved in transport and individual cyclists. One such cyclist wrote “Driver training and increased use of technology to save cyclists is a true testament to the company taking the matter seriously.”
CEMEX has also received mentions in the Times and the Sun highlighting the safety features aimed at cyclists: the mirrors, proximity sensors and signage that it has added to its fleet of nearly 1000 vehicles.
We have also parked a vehicle at key conferences throughout Great Britain to highlight the issues to delegates including the 3 main party political Autumn events, FORS (Freight Operators Recognition Scheme), BRAKE (road safety charity) and PRECAST 2012.
For more information on our work click here