The elephant that is definitely in the room and…… made of cement

Photo Gallery

25 September 2013

The well-kept secret centre piece of a new exhibition by one of Argentina’s leading contemporary artists, Adrián Villar Rojas is a life-size elephant, made using Rugby Portland Cement.  

The elephant that almost fills the entrance to the gallery is the first work that will be seen by visitors as they enter the new Serpentine Sackler Gallery in Kensington Gardens, London.  

The structure has a height of over 370cm, is 520cm from trunk to tail and 225cm wide carrying a 1450cm long beam.  1.5 tonnes of cement has been used in its creation.  


“The concrete clay mix is an essential material for my practice.  The clay allows my work to appear fragile, with the cracks appearing naturally over time, while the cement gives it strength to remain durable for the exhibition.  We have used many tons of Rugby cement to realize the exhibition, Today We Reboot the Planet,” comments artist, Adrián Villar Rojas.  

Adrián Villar Rojas is renowned for his large-scale sculptural works created using building materials such as clay, concrete and bricks, and has been working in London for the past months to develop this site-specific installation. It is the first time he has exhibited in the UK.  

CEMEX UK is a leading supplier of building materials including not only cement, but concrete and aggregates.  The excellent and versatile properties of cement can be seen all around us in our built environment helping to build a greater Britain.  The exhibition will show us some of its artistic side.


For further information contact Elizabeth Young, email: telephone: 01932 583214

  • Helping to build a Greater Britain – CEMEX’s vision is to help build a greater Britain by providing solutions to construction problems through our innovative building materials, our expertise, our understanding of the construction issues and our people.  We aim to create the best service and the best solutions for a better future.    
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