Media Centre
Media Centre

Helping to Build a Greater Britain, introduced by Team CEMEX, a new marketing campaign


06 August 2012

CEMEX UK has created a series of five advertisements introducing Team CEMEX, applauding the work of those within the company with direct day-to-day responsibility for delivering CEMEX’s service promises.  The adverts are running through August in Construction News, a leading trade magazine.

 The first advert “I never made a splash with the swimming team but I never get out of depth when it comes to handling your inquiries” features a Customer Service agent responsible for handling calls, taking orders and dealing with customer inquires efficiently, making sure everything runs smoothly and no one is left floundering.

 The following four adverts feature the Technician who’s “butter fingers at Basketball”, the Plant operator who has two left feet, the Sales Executive who “had a stab but failed at fencing” and finally the driver for whom “running was never my thing.” 

 Andy Cullimore, Marketing Manager comments “The advertising recognises and celebrates the efforts of our employees to deliver on our customer service promises and to clearly establish ourselves as the leading construction materials solutions provider in the UK.

 “The adverts highlight how we recognise the importance of first class service to our customers. It’s not easy to deliver a serious message with the appropriate level of humour, however we wanted to show that we’re real people passionate about the work we do, not just a voice on the end of the phone.

 “Adding this level of humour says we are approachable and are confident in our ability to deliver, yet humble and willing to laugh and try to enjoy the business of doing business.. The messages in the adverts seek to represent who we are and to represent who and what CEMEX is.”

 The advertising campaign was designed in collaboration with Key Parker, based in Lutterworth, Leicestershire.  Key Parker has worked with the company for 9 years and has been involved with brand and web development, literature, advertising and exhibitions.

 The adverts are part of a wider marketing campaign being run by CEMEX aimed at developing the brand and promoting the company’s purpose of providing essential building materials and construction solutions and in doing so “Helping to build a greater Britain.

 A key element of the campaign is four CEMEX trucks painted with giant Union Flags which celebrate this special year, with the Queens Diamond Jubilee and the Olympic Games. The Union Flag cement tanker, aggregates tipper, concrete mixer and curtainsider are on the road making deliveries throughout the country.

 Watch out for them they are a symbol not only of the pride CEMEX takes in serving its cusotmers but also the pride the company has in being part of the UK construction industry Building a Greater Britain.

 Ends

 

NOTES TO EDITORS:

  • For further  images of all the advertisements and information contact Elizabeth Young  e  Elizabeth.young@cemex.com  t  01932 583214 
  • CEMEX is a global building solutions company and leading supplier of cement, ready-mixed concrete and aggregates. In the UK, CEMEX also produces asphalt, and has a significant share of the concrete-block paving, and concrete block sectors. Additionally, the company is the leading supplier of concrete sleepers to the rail industry and a supplier of PFA cement additives. CEMEX has a national supply network in the UK with over 360 locations, to ensure that quality building materials are available to customers locally. For more information, see www.CEMEX.co.uk, www.CEMEX.com
  • Key Parker is a full service brand communications agency, who has 40 staff across all disciplines with major clients Volkswagen UK, Bridgestone tyres, Wolseley plc and TNT UK. For further information see http://www.keyparker.co.uk/

 

 

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