Play Safe Stay Safe
CEMEX supports the Quarry Products Associations Play Safe Stay Safe campaign to raise awareness among youngsters of the risks associated with playing in quarries. As part of this annual campaign, CEMEX works with local schools to warn of the dangers of quarry trespassing. Projects have included taking tippers vehicles to schools and allowing children into the cabs under supervision, to illustrate the difficulties drivers have seeing cyclists from the cab. CEMEX has also run a safety poster competition.

Cyclist awareness
CEMEX has worked closely with RoSPA (Royal Society for the Prevention of Accidents) to raise awareness of the dangers cyclists face when they are on the road with large vehicles. The company has also fitted safety features, such as additional blind spot mirrors, audible warning speakers, reversing cameras and warning signage on the side and the rear of CEMEX vehicles - to help avoid accidents involving cyclists and pedestrians. As part of this initiative, the company has contributed to a video and poster campaign, which have been widely used by a number of organisations, including police, to promote cycling safety.

Charitable donations
As part of CEMEX’s commitment to reducing accidents, the company makes charitable donations. The scheme has been running for more than 15 years and rewards sites where employees have achieved targets without lost time injuries (LTIs) with donations to local charities. The company recently gave £1,000 to Keech Cottage Children's hospice. The donation was made after Kensworth Quarry had achieved 12 months without an LTI, making it seven years at the site without an LTI.