Media Centre
Media Centre

21 November 2006

European launch of collaborative book to preserve wilderness and biodiversity areas

A new book, The Human Footprint: Challenges for Wilderness and Biodiversity was today launched at The Natural History's Earth Galleries in London.

Produced by CEMEX, SA de CV, Wildlife Conservation Society, Agrupación Sierra Madre, The WILD Foundation and The International League of Conservation Photographers, the book concludes that protecting large wilderness areas is crucial to the future of our planet and an indispensable tool for preserving the world's biodiversity.

Through a series of photographs, maps and essays, The Human Footprint, shows the collective impact that humanity's demands have had on the Earth's ecological resources, to provoke constructive thinking about our obligations to building a more sustainable future.

The book delivers a sobering message and warning that human beings are consuming too much of our planet, and polluting the rest. The damage has come to the point of threatening the lifelines on which a moderate climate, productive oceans, functioning ecosystems, and the circle of life depend. Plants and animals take millions of years to evolve into new species, but are being eradicated at a pace measured in decades.

This is but one of the many examples of human over-consumption of plants and animals, biodiversity, and the wealth of living species that we share our planet with, especially since this loss is irreversible. "We are incredibly proud to once again partner with the leading global conservation organisations to create "The Human Footprint", the 14th edition in our series of conservation books," said Armando J. Garcia, Executive Vice President of Development, and CEMEX.

"This year marks our 100th anniversary, an important milestone for the company. As we reflect upon our past and look toward the future, we are particularly aware of the environmental challenges we face and remain truly committed to promoting a sustainable future."

The Human Footprint was produced in partnership with CEMEX, one of the world's largest cement producers, Wildlife Conservation Society, Agrupación Sierra Madre, The WILD Foundation and the International League of Conservation Photographers.

By using the best tools and technology available to conservationists today, the book showcases not only the severity of the problem, but also what can be done to improve it. CEMEX is a growing global building solutions company that provides high quality products and reliable service to customers and communities in more than 50 countries throughout the world.

Commemorating its 100th anniversary in 2006, the company has a rich history of improving the well-being of those it serves through its efforts to pursue innovative industry solutions and efficiency advancements and to promote a sustainable future.

For more information, visit www.cemex.com Wildlife Conservation Society (WCS) saves wildlife and wild lands worldwide. We do so through science, global conservation, education, and the management of the world's largest system of urban wildlife parks, led by the flagship Bronx Zoo. Together these activities change attitudes toward nature and help people imagine wildlife and humans living in harmony. WCS is committed to this mission because it is essential to the integrity of life on Earth.

For more information, visit www.wcs.org. Agrupación Sierra Madre is a Mexican conservation organization, founded in 1989, that works to promote conservation initiatives that protect biodiversity and wilderness on the planet. Sierra Madre has published more than 20 titles in conjunction with conservation organizations worldwide such as Conservation International, IUCN, World Wildlife Fund, The Nature Conservancy, and Wildlife Conservation Society.

For more information, visit www.sierramadre.com.mx. The WILD Foundation is a US-based conservation organization that has worked internationally since 1974 on projects that protect and sustain wilderness and wildlife while addressing the needs of human communities. WILD also convenes the World Wilderness Congress since 1977, the world's longest running international conservation forum, achieving practical results for wilderness and wildlands in many countries. For more information, visit www.wild.org. The International League of Conservation Photographers' (ILCP) mission is to further environmental and cultural conservation through photography. We work with leading scientists, policy makers, government leaders and conservation groups to produce the highest quality documentary images of the beauty and wonder of the natural world and the challenges facing it. Our members have a unique set of skills and years of field experience documenting delicate and complex environmental subjects as well as a commitment to conserve the landscapes, people and wildlife in the places where they work.

--Ends--

For more information, visit www.ilcp.com.

Marit Meyer-Bell CEMEX UK

Operations Telephone: +44 (0)786 765 3392

Email: marit.meyerbell@cemex.com

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