CEMEX UK announces new Pedestrian safety campaign

CEMEX UK announces new Pedestrian safety campaign

02 January 2018

2018 will see the start of a new safety campaign focussing on pedestrian safety by building materials supplier, CEMEX UK.  Following on from their highly successful and market-leading cyclist safety campaign, the company is planning to engage with pedestrians to highlight the potential dangers around large goods vehicles and the part pedestrians can play in staying safe.

“This is an exciting and important step for us, in helping to ensure the safety of another group of vulnerable road users.  In 2016, 25% of all fatalities on our roads in this country were pedestrians* while in London it was 53% where 6.5 million journeys** are walked each day. Obviously, the vast majority of these did not involve an LGV but pedestrians should be aware of the possible dangers around large vehicles.

“For the start of the campaign we plan to put our specially designed logo and messages on some of our trucks, the first message being “Look out before you step out”. Incidents often happen in slow moving traffic in towns and cities.  Hopefully, pedestrians will see the message and “Look out before they step out,”
comments David Hart, Director of Logistics.

CEMEX UK will continue its programme of road safety talks in schools and will be looking to disseminate its safety messages to other pedestrians groups such as the elderly, who are particularly vulnerable.


Notes to editors:

For further CEMEX details contact Elizabeth Young; email: Elizabeth.young@cemex.com t: 01932 583214.   
*   statistics from the Department of Transport 2016 road statistics
**  Transport for London Casualties Fact sheet Surface Transport

More news stories can be found on Twitter @CEMEX_UK and on our website www.cemex.co.uk

Helping to build a Great Britain – CEMEX’s vision is to help build a greater Britain by providing solutions to construction problems through our innovative building materials, our expertise, our understanding of the construction issues and our people.  We aim to create the best service and the best solutions for a better future.          

About CEMEX: CEMEX is a global manufacturer of building materials and the biggest Mexican investor in the UK, with 3,000 people employed across 450 sites nationwide. In this country, we are a leading provider of aggregates, cement, ready-mixed concrete and rail sleepers with annual sales of around £1 billion.

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