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CEMEX supports latest Metropolitan Police cyclist safety event


CEMEX supports latest Metropolitan Police cyclist safety event

17th February 2010: CEMEX UK, building materials provider, supported the latest Metropolitan Police cyclist safety event held at Trafalgar Square in central London yesterday by providing one of their logistics fleet vehicles. The event is one of nine planned to be held in the capital during 2010 and is part of the Mets cycle safety events ‘Exchanging Places’.

CEMEX, believed to be a leader in the field of cyclist safety, has instigated extensive driver training and additional features to their vehicles to help the driver be more aware of the cyclist and the cyclist, stay safe. At yesterday’s event, cyclists were shown the driver’s potential ‘blind area’, the extra safety features on the vehicle and encouraged to go into the CEMEX cab and learn about the area of visibility around a large vehicle from the driver’s perspective.

Prior to the event, the Metropolitan police ticketed cyclists for road offences in the area and these were waived if the cyclist attended the event. Yesterday 96 cyclists came to Trafalgar Square to learn more about safe cycling.

The most dangerous situation for cyclists is when they cycle along the nearside of large vehicles turning left. To warn cyclists of this danger a warning sign has been fitted to CEMEX vehicles on the rear nearside corner to highlight this before they move up the nearside. A large Caution sign has been fitted along the left hand side of the vehicle to further highlight this danger.

The Caution sign is complemented by sensors which activate a voice message for the cyclist as they pass alongside the vehicle. Light and audible indicators in the cab are also activated by the sensors and show the driver that there is movement on the nearside.

To help eliminate the blind spot at the left hand front corner a series of three mirrors including a ‘fish-eye’ lens have been fitted. The positioning of the mirrors is done using a special ‘L’ shaped mat which is laid around the nearside front corner of the vehicle. This area represents the potential ‘blind’ spots and was used at the event to highlight this to the cyclists.

Chief Inspector Graham Horwood, from the MPS Traffic Unit, said: "Having your ticket cancelled is a great incentive for cyclists to come along to this event. Far too often cyclists are killed or seriously injured in collisions with trucks. The frustrating and tragic thing is that they can be prevented through awareness on the part of both cyclists and LGV drivers.

“The use of the CEMEX vehicle was an essential part of the day.”

Ends

Notes to editors:

  • CEMEX UK has approximately 1000 vehicles transporting the building materials it produces, making it one of the country’s top 20 logistics operators.
  • CEMEX is a global building materials company that provides high-quality products and reliable service to customers and communities in more than 50 countries throughout the world.
  • In the UK, as well as ready mixed concrete, cement and aggregates, CEMEX also produces asphalt, and has a significant share of the roof tile, rail sleepers, concrete-block paving, and concrete-block segments. CEMEX has a national supply network in the UK to ensure that quality building materials are available to customers locally. For more information, see www.CEMEX.co.uk or www.CEMEX.com

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