Media Centre
Media Centre

19 April 2007

CEMEX Angling Improves Online Experience

Manorcroft Nursery in Egham has received a grant for gardening equipment for its pupils from building material solutions company CEMEX UK. The grant comes from the CEMEX UK Foundation, which has been created to provide a single point of focus for all the company's charitable, community support and employee engagement activities.

Manorcroft Nursery, which is approximately 2 miles from CEMEX UK's Thorpe head office, caters for nursery-aged children and is unique in the area, as it is owned by the parents of the children who attend the nursery.

The UK's top angling association CEMEX Angling, has re-vamped its website www.cemexangling.com to improve functionality, modernise content and structure, and bring it into line with the corporate brand guidelines of parent company CEMEX UK. For users of the site, which gets more than 17 million hits per annum, the biggest improvement will be the ability to purchase day tickets for fisheries in real time.

CEMEX anglers, who previously had to wait five days for tickets booked online to be received, can now purchase tickets for immediate use and take advantage of ideal conditions without having to plan ahead. Improved navigation has also made the website more user friendly, and more moderators are now on hand to safeguard the content of the website's popular user forums.

In terms of branding, the former RMC corporate identity - embodied in black RMC lettering on an orange background - has now been fully replaced by a more modern, striking and consistently applied CEMEX branding of red and blue stripes with the blue CEMEX logotype on a white background.

CEMEX Angling, which dates back to a 1960s scheme to restore sand and gravel pits, today has 60,000 members and is the largest commercial angling association in the UK, offering over 70 mature, fish-filled lakes and 20 stretches of river, with purpose-built disabled access and swims at the company's day ticket fisheries. It caters for specialist anglers as well as match and pleasure anglers.

The company strives to work in harmony with nature and create environments in which fish thrive and the landscaping and restoration of CEMEX Angling sites have won national and international awards. They have also witnessed a number of British record catches of Grass Carp, Crucian Carp, Mirror Carp, Tench and Golden Orfe.

Freshwater angling is one of the country's top sports and pastimes. There are more than 4.5 million anglers in the UK.

--Ends--

Notes to editors:

CEMEX is a global building solutions company and leading supplier of cement, ready-mixed concrete and aggregates. In the UK, CEMEX also has a significant share of the asphalt, concrete block and mortar markets. The company has a national supply network in the UK with over 500 locations, to ensure that quality building materials are available to customers locally. For more information, see www.cemex.co.uk or www.cemex.com

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